App Store Optimization & Analytics

Mobile users are constantly looking for new apps and with over 3 million to choose from, App Store Optimization (ASO) has become more important than ever. We have used our vast experience and understanding of both app stores to formulate a unique method for boosting app discoverability. Our first-in-class technology and dedicated experts are here to get your app to the top.

Once users have found your app, the challenge is getting them to download. We focus on great storytelling, insight and eye-catching visuals, in order to engage potential users and encourage conversions.

Highly Relevant Traffic Most Efficient Channel Great Long Term Value

Analytics Reporting

It’s important to look at data from various sources to establish where you are as a business in relation to your competitors. Once you know this you’ll know where your short, med and long term wins are.

We work to find what keywords are best for your app. This means using out testing methods to look at not only volume but quality of install. Quality always trumps volume.

User Flow Optimization

We optimize apps for all platforms and stores. Google Play (Android), Apple App Store (iOS), Windows, Apple TV.

By optimizing our clients App Store Page we increased conversion within the first month.  The effects of App Store Optimization are often immediate, and a positive ROI can be expected within a few months.

We can handle translation of apps for all markets throughout the globe. We integrate optimized keyword lists into translations and optimize assets to meet local needs.

Spam Filter Setup

It started out simple enough with semalt and buttons-for-websites. Then the ilovevitaly attacks began. Pretty soon Ranksonic began mocking us with fake events and organic search terms. Before we knew it there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports. We all knew Google was working on it, a definitive solution just never came.

At A&H Digital Marketing we make sure that our data is as clean as possible to provide the best results for your mobile application.

Insights & Recommendations

The difference between having an opinion and having a hypothesis is data.

Our test recommendations are driven by both qualitative and quantitative data, providing a reliable picture of your site’s performance. While quantitative data is key to finding the low-performing pages of your website (i.e. the “where”), qualitative data provides insights into what is actually happening on those pages (i.e. the “why”).

To gather this data, we leverage various tools and technology, including analytics, user testing, user session replay, and others.

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