The difference between having an opinion and having a hypothesis is data.
Our test recommendations are driven by both qualitative and quantitative data, providing a reliable picture of your site’s performance. While quantitative data is key to finding the low-performing pages of your website (i.e. the “where”), qualitative data provides insights into what is actually happening on those pages (i.e. the “why”).
To gather this data, we leverage various tools and technology, including analytics, user testing, user session replay, and others.